What trends will define pharma marketing in 2022? Aktana’s Derek Choy spoke to Endpoints News about the acceleration of AI adoption and large-scale rollouts across the industry. Read the full article here.
James Anderson speaks with PM360 about automating the more time-consuming marketing tasks and how trust in AI is pivotal to help drive productivity and execution. Read the full article here.
We’re excited to announce that Aktana has received an Innovations Award from PM360 magazine for the second year in a row! This year’s award recognizes Contextual Intelligence 360, our new modular offering that makes AI more transparent, contextual and ready for widespread adoption across the global life sciences industry.
After 20 fantastic years, PharmaVOICE has released their “Last Magazine” featuring two decades of reflections as well as current predictions from our industry’s thought leaders, including Aktana’s Alan Kalton! Read his take on the next frontier for the life-sciences industry and how it includes trusted, one-to-one physician partnerships facilitated by AI. Wishing the PharmaVOICE team […]
Clay Hausmann walks us through Francesca Wuttke’s innovative Digital Garden program and cherry-picks the five key takeaways learned from Almirall’s progressive journey to data-driven digital transformation. Read more in PharmExec: https://www.pharmexec.com/view/almirall-s-garden-of-innovation
In Pharmaceutical Executive’s August Issue, Greg Carpenter of Sanofi and Aktana’s Derek Choy highlight how the ”people side” is pivotal in achieving AI adoption within your organization and share which approaches have been most successful in their partnership. Read the full article here.
Can AI bring humanity back to the customer experience? Clay Hausmann speaks to Grünenthal’s Florent Edouard about using AI to personalize HCP engagement and overcoming obstacles to digital transformation. Read the full article here.
Alan Kalton and Graham Rapier reveal the top 5 AI myths stalling your digital transformation journey. Read the full article for MedAdNews here.
Alan Kalton speaks to the Medicine Maker about how different size pharma organizations are handling AI adoption and why using AI to improve the patient experience is a golden opportunity that can’t be missed. Read the full article here.
The pandemic introduced new ways of working—and new customer expectations. With many HCPs oversaturated with digital marketing, AI-enabled optimization offers a proven path to personalization. Alan Kalton shares advice for upping your digital game. Read the full article here.
