Execute the ideal omnichannel customer journey with our Contextual Intelligence Platform
Deeper insights. Stronger relationships. Higher ROI. With Aktana Contextual Intelligence, it’s all possible.
Layering advanced technologies with human intelligence, Aktana’s Contextual Intelligence Engine acquires knowledge from every interaction to make those that follow more relevant and responsive to the needs of each HCP. The result? Go-to-market activities that are personalized, seamless and optimized in real-time to deliver the omnichannel experience your customers deserve.
You already work hard. Our Contextual Intelligence Platform helps you work smart.
Simulate and refine
Brand executives can run simulations on different call plans, channel mixes and HCP journeys to execute, refine and measure brand campaigns with greater agility.
Adapt in real-time
Commercial teams can tailor strategies to respond to dynamic market conditions in real-time and confidently navigate periods of change with the help of actionable insights.
Learn and improve
Learnings and outcomes from every interaction are incorporated back into the Aktana engine for immediate optimization and long-term strategy refinement.
Build richer relationships
Use learnings to create and execute cohesive go-to-market strategies that help reps deliver more personalized, meaningful HCP experiences.
Design scalable strategies
Efficiently translate global strategies for regional application, balancing the needs of HQ with local markets.
Issue better insights
Daily, data-driven suggestions are delivered to field users, giving them clear direction and priorities to maximize value.
Contextual Intelligence
From smarter resource management to enabling personalization at scale, hear how industry leaders are using AI to evolve their commercial approach and address key business challenges.
See more ROI from your AI
It’s not about if you use AI. It’s about how you use it. Look beyond brand interactions to create a dynamic picture of each HCP that informs the omnichannel customer journey for meaningful engagement with measurable impact.
Data Inputs & Analysis
Add value across the commercial process
Aktana’s Contextual Intelligence Platform sharpens the entire commercial process, continuously optimizing every step from data analysis to execution.
Click on any phase for specific benefits or use the arrows to walk through the full model.
INGREDIENTS
Business Logic
Machine Learning
Explainable AI
Optimization
Team Experience
Aktana Expertise
Contextual Intelligence brings your information together -- regardless of where it lives within your organization -- to enable ongoing analysis of global data from multiple regions.
Engineered from the best mix of tech and team expertise
Aktana's Contextual Intelligence Platform leverages six key ingredients—applied with the correct proportions, timing, and expertise—to help you deliver a curated customer experience to your HCPs. Our proprietary method hits the sweet spot between artificial and human intelligence to generate truly transformative results.
Business Logic
Defines the operations, definitions, and constraints of a campaign, then determines how data is transformed and routed to the right people and software.
Machine Learning
Gives systems the ability to automatically learn and improve over time from experience without being explicitly programmed.
Explainable AI
Outlines the steps of an AI system and provides context behind decisions made—so people can more easily understand and embrace them.
Optimization
The process that transforms a life sciences commercial campaign to work more efficiently, use fewer resources, or improve output.
Team Experience
The decades of collective first-hand experience accrued by life sciences commercial teams cannot be replicated by a machine—but can enhance machine learning output.
Aktana Expertise
Our unparalleled group of commercial AI consultants around the globe bring expertise that’s been honed over more than 250 deployments.
Put omnichannel into action today.
Get our playbook for launching an AI-driven omnichannel strategy that’s scalable and smart.
Relevant Resources
Find out more about Contextual Intelligence through the resources below.
Information Sheet
Contextual Intelligence – it’s not about if you use AI, it’s about how you use it
Get the most from AI with Aktana Contextual Intelligence—a proprietary method of blending AI, human expertise and other advanced technologies to help life sciences companies build more meaningful partnerships with HCPs.
Read More
Podcast Series
Putting Customer-Centricity into Practice with Grünenthal’s Florent Edouard
In our world at Aktana, Contextual Intelligence helps Life Sciences companies build stronger relationships with Health Care Providers, using A.I. Each week, we’ll have a lively conversation with an experienced business leader during which we’ll explore the context of their business challenges as they utilize A.I.
Listen & Subscribe
Blog Post
How Contextual Intelligence Really Delivers: Relevance
From industry pubs to internal strategy discussions, it’s hard to remember a time when AI didn’t dominate the conversation. Whether the focus is on driving HCP engagement, predicting next-best actions or unlocking the full potential of data investments...
Read More