Brand executives can run simulations on different call plans, channel mixes and HCP journeys to execute, refine and measure brand campaigns with greater agility.
Commercial teams can tailor strategies to respond to dynamic market conditions in real-time and confidently navigate periods of change with the help of actionable insights.
Learnings and outcomes from every interaction are incorporated back into the Aktana engine for immediate optimization and long-term strategy refinement.
Use learnings to create and execute cohesive go-to-market strategies that help reps deliver more personalized, meaningful HCP experiences.
Efficiently translate global strategies for regional application, balancing the needs of HQ with local markets.
Daily, data-driven suggestions are delivered to field users, giving them clear direction and priorities to maximize value.
It’s not about if you use AI. It’s about how you use it. Look beyond brand interactions to create a dynamic picture of each HCP that informs the customer journey for meaningful engagement with measurable impact.
Contextual Intelligence sharpens the entire commercial process, continuously optimizing every step from data analysis to execution.
Click on any phase for specific benefits or use the arrows to walk through the full model.
Contextual Intelligence brings your information together -- regardless of where it lives within your organization -- to enable ongoing analysis of global data from multiple regions.
Contextual Intelligence leverages six key ingredients—applied with the correct proportions, timing and expertise—to help you deliver a curated customer experience to your HCPs. Our proprietary method hits the sweet spot between artificial and human intelligence to generate truly transformative results.
Defines the operations, definitions, and constraints of a campaign, then determines how data is transformed and routed to the right people and software.
Gives systems the ability to automatically learn and improve over time from experience without being explicitly programmed.
Outlines the steps of an AI system and provides context behind decisions made—so people can more easily understand and embrace them.
The process that transforms a life sciences commercial campaign to work more efficiently, use fewer resources, or improve output.
The decades of collective first-hand experience accrued by life sciences commercial teams cannot be replicated by a machine—but can enhance machine learning output.
Our unparalleled group of commercial AI consultants around the globe bring expertise that’s been honed over more than 250 deployments.
Get our playbook for launching an AI-driven omnichannel strategy that’s scalable and smart.
Find out more about Contextual Intelligence through the resources below.
Contextual Intelligence – it’s not about if you use AI, it’s about how you use it
Get the most from AI with Aktana Contextual Intelligence—a proprietary method of blending AI, human expertise and other advanced technologies to help life sciences companies build more meaningful partnerships with HCPs.
When Design, Data Analytics and AI Go Hand-in-Hand: A Conversation with Robert Redmond of IBM Watson Advertising
In our world at Aktana, Contextual Intelligence helps Life Sciences companies build stronger relationships with Health Care Providers, using A.I. Each week, we’ll have a lively conversation with an experienced business leader during which we’ll explore the context of their business challenges as they utilize A.I.
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How Contextual Intelligence Really Delivers: Relevance
From industry pubs to internal strategy discussions, it’s hard to remember a time when AI didn’t dominate the conversation. Whether the focus is on driving HCP engagement, predicting next-best actions or unlocking the full potential of data investments...