June 25, 2015 • < 1 minute readThe Power of SuggestionLast week’s Veeva Commercial Summit was filled with many memorable moments, none more so than Veeva’s introduction of CRM Suggestions and our supporting announcement for... Derek Choy
June 18, 2015 • < 1 minute readAktana Featured in FiercePharmaMarketing PostAktana was recently profiled in FiercePharmaMarketing, a leading blog for the latest news in the world of pharma marketing. The article discusses how Aktana’s Decision... Derek Choy
June 5, 2015 • 3 minute readGetting the Rep InvolvedOne of the most common questions I hear from customers is, “what are the best practices for coordinating digital marketing activities and field sales activities?”... Derek Choy
April 23, 2014 • 2 minute readLetting Go Leads to ImprovementWhich decisions made by the sales team can you control as a Sales or Marketing leader? Which can’t you control? The reality is that with... Derek Choy
August 29, 2013 • 2 minute readPharma Field Sales EngagementConvincing someone to adopt something new is never easy. Now imagine you are trying to get pharma field sales reps to use software that guides... Derek Choy
May 6, 2013 • 2 minute readBig Data For Shorter CyclesThe big data movement has arrived with widespread, real-world use, and it’s advancing. Practitioners can access a lot of information, from diverse sources, and perform... Derek Choy
December 20, 2012 • 2 minute readActionable Analytics in the Pharmaceutical Industry: A New Class Of SolutionPowerful analysis of abundant information is transforming the enterprise. Business Intelligence (“BI”) applications provide big data advantages to management teams. They can assess aggregated details... Derek Choy
