February 12, 2025 • 5 minute readFrom Product to Practice: Brand Strategy ExecutionThe pressure to deliver impactful brand strategies has never been higher for life sciences teams. Teams face mounting challenges—balancing innovation and resource allocation with operational... Jeremy Flax
January 14, 2025 • 4 minute readFrom Product to Practice: Field & Medical IntelligenceThis blog post expands on insights from our recent webinar, “From Product to Practice: Field and Medical Intelligence,” the first in our Product to Practice... Derek Choy
December 17, 2024 • 4 minute readRedefining Customer Engagement in Life Sciences: A Blueprint for Continuous ImprovementAktana Named a Leader and Star Performer in 2024 Life Sciences Next-Generation CEPs PEAK Matrix® by Everest Group. As the life sciences sector continues to... Derek Choy
October 31, 2024 • 4 minute readWhat are the Essential Omnichannel Capabilities of the Future?Traditionally, field representatives have been the primary bridge between healthcare professionals (HCPs) and life sciences companies. However, with growing barriers to access and pressures to... Derek Choy
October 3, 2024 • 4 minute readEmbracing a Standardized Data Foundation: The Key to Future-Proofing Life Sciences CRM and Omnichannel StrategiesAs life sciences companies grapple with complex therapeutics and evolving market pressures, it is a pivotal moment for evaluating customer relationship management (CRM) platforms and... Derek Choy
August 21, 2024 • 5 minute readContinuous Improvement with AI: Connecting Customer Engagement Strategies to ImpactThis blog post is an extension of our recent webinar discussion: “Continuous Improvement with AI: Connecting Customer Engagement Strategies to Impact,” part of our 6-part... Jeremy Flax
July 26, 2024 • 3 minute readAmplifying Field Engagement: Breakthrough Tools for Setting Up Your Reps for SuccessThis blog post is an extension of our recent webinar discussion: “Amplifying Field Engagement: Aktana’s Latest UX and AI Breakthroughs,” part of our 6-part Omnichannel... Derek Choy
July 10, 2024 • 4 minute readLeveraging Advanced AI to Automate Next Best ActionThis blog post is an extension of our recent webinar discussion: “Leveraging Advanced Techniques to Automate NBA: An Introduction to Aktana’s Tactic Genie and Content... Pini Ben-Or
June 20, 2024 • 3 minute readEvolving Intelligent Omnichannel Engagement in 2024: A World Beyond Next Best ActionIn recent years, the Life Sciences industry has heavily focused on Next Best Action (NBA). But is this enough to deliver impactful results now and... Derek Choy
March 14, 2024 • 4 minute readAdobe and Aktana: Integrating In-Person and Digital HCP Engagements for a Winning Omnichannel ApproachDiscover how Aktana and Adobe are redefining omnichannel personalization to deliver more meaningful, personalized HCP engagements at scale. Derek Choy
February 21, 2024 • 4 minute readNavigating the Road Ahead for Medical Affairs Teams in the Pharmaceutical Industry It is an excellent point in time to reflect on the transformative journey of the pharmaceutical industry and the crucial role played by Medical... Derek Choy
February 20, 2024 • 3 minute readRevolutionizing MedTech Sales: A Surgeon’s Perspective on AI for Commercial Teams A discussion between Dr. Adil Ajuied and Jonny Rawlinson from Aktana The seismic shifts brought about by the COVID-19 pandemic have reshaped the landscape of... Derek Choy
