Using Natural Language Processing, Aktana processes insights from call notes, campaign engagement, web portal activity and more to select the right content for each interaction. Brands can also use Aktana to predict the uptake of new content before embarking on the time-consuming development process.
Aktana integrates with all major marketing automation platforms, embedding intelligence directly within marketing journeys to optimize message selection and timing as well as trigger cross-channel activity to strategically augment campaigns.
By pairing an intuitive journey-building tool with the industry’s largest library of micro-journey templates, Aktana’s Customer Journey Management offering empowers brand teams to strategize and deploy impactful programs that meet both short and long-term engagement goals with speed and efficiency.
Capture global strategy in structured, reproducible frameworks designed to be flexible where local customization needs arise. Brands can pave the way for long-term, scalable success by defining a proprietary use case library that facilitates rapid regional deployments while maintaining IP and competitive differentiation.