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From Product to Practice: Future-proofing your CRM Strategy in an AI-driven Omnichannel World

December 12, 2024

How do you ensure investments in tools like pre-call planning dashboards, AI assistants and agents, and decision engines remain valuable, even as future CRM decisions evolve? Watch our recent webinar led by Aktana’s Co-founder & Chief Product Officer Derek Choy, to gain insights and strategies to navigate these complexities with confidence.

Key Focus Areas:

  1. Abstraction for Seamless Transitions: Learn how to minimize disruption during CRM migrations by decoupling critical omnichannel capabilities—like data transformations, workflows, and AI prompts—from the underlying CRM tech stack.
  2. Future-Focused AI Engagement: Discover real-world examples of what it looks like to be future-focused when implementing technology today, including planning for AI-integrated workflows for the field, and truly omnichannel experiences for HCPs.
  3. Business Impact At Every Stage: Explore why best-in-class organizations remain focused on delivering and measuring impact in the short term and long term simultaneously.

Drawing on Aktana’s experience with over 350 brands and 1,000+ deployments, this webinar provides actionable strategies to future-proof your CRM investments while preparing your organization for the opportunities and challenges of 2025 and beyond.

Complete the form below to watch the webinar.