HCP events such as medical education webinars, in-person standalone meetings, and congress satellite symposia are amongst the richest channels for pharmaceutical companies. Today, events are no longer point-in-time experiences but episodes of a greater campaign story. And yet, most HCP events are executed as monolithic projects, often leading to poor attendance and impact.
In this on-demand webinar, David Logue (Chief Commercial Officer, Aktana) and Pierre Metrailler (CEO, SpotMe) explore how intelligent omnichannel orchestration will mobilize your field force and help improve your event results. They explain what intelligent omnichannel orchestration means, and how it can enhance your event capabilities, drive more registrations, increase attendance, and inform smarter post-event follow-ups.
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HCP events such as medical education webinars, in-person standalone meetings, and congress satellite symposia are amongst the richest channels for pharmaceutical companies. Today, events are no longer point-in-time experiences but episodes of a greater campaign story. And yet, most HCP events are executed as monolithic projects, often leading to poor attendance and impact.
In this on-demand webinar, David Logue (Chief Commercial Officer, Aktana) and Pierre Metrailler (CEO, SpotMe) explore how intelligent omnichannel orchestration will mobilize your field force and help improve your event results. They explain what intelligent omnichannel orchestration means, and how it can enhance your event capabilities, drive more registrations, increase attendance, and inform smarter post-event follow-ups.