Next Best Action Archives - Page 2 of 4

June 15, 2022 •

8 Ways to Find Opportunities with the AI-Ready Data You Have

Many life sciences organizations assume their data needs to be perfect to create impactful business opportunities from AI. “This is just not correct. The data...

Pini Ben-Or

April 20, 2020 •

2 minute read

COVID-19 and Commercial Teams: What We’ve Learned So Far (Part 3)

In this blog series, Aktana is sharing some of the lessons learned and best practices developed through our experience serving clients in China. If you...

Derek Choy

April 17, 2020 •

2 minute read

COVID-19 and Commercial Teams: What We’ve Learned So Far (Part 2)

In this blog series, Aktana is sharing some of the lessons learned and best practices developed through our experience serving clients in China. If you...

Derek Choy

April 16, 2020 •

2 minute read

COVID-19 and Commercial Teams: What We’ve Learned So Far (Part 1)

The novel coronavirus and resulting disease, COVID-19, have disrupted virtually every aspect of day-to-day life. In addition to ensuring the health and safety of themselves...

Derek Choy

May 7, 2019 •

3 minute read

Three Principles of Agile HCP Engagement

The demand for AI-driven personalization and cohesive experiences across channels is prompting a change in go-to-market execution. Healthcare providers (HCPs) are demanding a more connected...

Derek Choy

February 12, 2019 •

3 minute read

Four AI trends making commercial life sciences smarter in 2019

Artificial intelligence (AI) has already proved to be useful when it comes to life sciences R&D, starting to fruitfully aid in plumbing the vast depths of discovery, clinical, and real-world data. However, the benefits of AI are now making themselves known on the business side of the life sciences industry, enabling commercial teams to better understand and address the needs of the healthcare providers and patients they serve. In 2019, the following trends will help to define how AI can become better integrated into the commercial side of life sciences businesses.

Derek Choy

January 9, 2019 •

< 1 minute read

From Manual to Automation: MSD Personalizes Individual HCP Interactions

It’s no secret that customer centricity and marketing personalization tools are rapidly becoming the gold standard for healthcare professional (HCP) interactions. The growing consensus across...

Derek Choy

November 12, 2018 •

5 minute read

Four Essentials for Maximizing Engagement in AI Decision Support

Decision support has become a vital tool in connecting brand strategy with execution, resulting in increased CRM satisfaction and better healthcare professional (HCP) engagement. When you roll out your decision support program, how can you ensure that you’ll get the adoption and long-term user engagement with the technology to achieve these results? Below are four essentials for maximizing engagement in AI decision support.

Jay Borowiecki

May 21, 2018 •

2 minute read

Going to Market Smarter: Aktana and Pfizer Share Real-world Application of AI at Veeva Commercial and Medical Summit

The Veeva Commercial and Medical Summit hosted commercial leaders from across the life sciences industry this past week. Abuzz with talk of artificial intelligence (AI) and its potential to transform how life sciences companies engage with healthcare professionals, attendees sought to understand how to make this a reality in their organizations.

Derek Choy

February 13, 2018 •

4 minute read

Unraveling Machine Learning Myths in Commercial Life Sciences

Machine learning (ML) and artificial intelligence (AI), once mere buzzwords akin to flying cars and moving sidewalks, have become commonplace in nearly every industry. Despite this impressive value delivered in R&D, why are life sciences companies only just starting to adopt machine learning to drive commercial excellence?

Derek Choy

March 1, 2017 •

2 minute read

Highlights from Our Presentation with MSD at the Veeva European Commercial Summit

Last December I was fortunate to participate in Veeva’s European Commercial Summit in Madrid where I presented alongside Austin Wilson, Global Lead of Rep Orchestration...

Derek Choy

May 17, 2016 •

2 minute read

Three Ways to Give Your Specialty Reps a Competitive Advantage

All pharma reps are under pressure to deliver, but few feel that pressure more than specialty reps. When one prescription has the potential to generate...

Derek Choy

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