April 18, 2016 • 3 minute readEnhancing Strategy Changes with CRM SuggestionsIt’s a familiar situation. A major pharma company’s leading competitor is launching a product that vies for market share with one of it’s best-selling drugs.... Derek Choy
September 8, 2015 • 3 minute readDecision Support: A Six-Part Series – Part 6Today we arrive at the final part of our Six-Part Decision Support series. So far, we have reviewed the five key tenets of decision support... Derek Choy
August 24, 2015 • 2 minute readDecision Support: A Six-Part Series – Part 5As we continue to review the common use cases faced by pharmaceutical companies regarding rep decision support, we move from the categories of Execution and... Derek Choy
July 28, 2015 • 2 minute readDecision Support: A Six-Part Series – Part 4Welcome back to the Decision Support Series! Today we move on from “best practices in DSE Design” to “common use cases.” Understanding these cases helps... Derek Choy
July 20, 2015 • 2 minute readDecision Support: A Six-Part Series – Part 3In this six-part blog series, we’ve been sharing best practices for Decision Support design, application and implementation. In Decision Support Part 1 and Decision Support... Derek Choy
July 13, 2015 • 2 minute readDecision Support: A Six-Part Series – Part 2We began this six-part blog series last week, with the goal of sharing best practices for Decision Support design, application and implementation. In Part 1... Derek Choy
July 6, 2015 • 2 minute readDecision Support: A Six-Part Series – Part 1Things move fast around here at Aktana, but occasionally we get the opportunity to reflect on learnings and share best practices with our peers. Such... Derek Choy
June 25, 2015 • < 1 minute readThe Power of SuggestionLast week’s Veeva Commercial Summit was filled with many memorable moments, none more so than Veeva’s introduction of CRM Suggestions and our supporting announcement for... Derek Choy
June 18, 2015 • < 1 minute readAktana Featured in FiercePharmaMarketing PostAktana was recently profiled in FiercePharmaMarketing, a leading blog for the latest news in the world of pharma marketing. The article discusses how Aktana’s Decision... Derek Choy
June 5, 2015 • 3 minute readGetting the Rep InvolvedOne of the most common questions I hear from customers is, “what are the best practices for coordinating digital marketing activities and field sales activities?”... Derek Choy
April 23, 2014 • 2 minute readLetting Go Leads to ImprovementWhich decisions made by the sales team can you control as a Sales or Marketing leader? Which can’t you control? The reality is that with... Derek Choy
August 29, 2013 • 2 minute readPharma Field Sales EngagementConvincing someone to adopt something new is never easy. Now imagine you are trying to get pharma field sales reps to use software that guides... Derek Choy
