V14 Introduces Seamless Integration with Salesforce Marketing Cloud and Increased Control and Visibility

Driven by customer success and innovation, Aktana introduces major product enhancements multiple times a year based on customer input, advancements in technology and data sciences, and industry changes. The latest enhancements to Aktana Decision Support center around improving control and visibility for customers, punctuated with a new integration with Salesforce Marketing Cloud.

Aktana’s Machine Learning Method & Open Rate Results Published in PMSA Journal

Chief Science Officer Marc Cohen and the data science team at Aktana recently published their research in this area in The Journal of the Pharmaceutical Management Science Association, setting forth a successful machine learning approach for identifying message sequences that maximize open and click-through rates.

Why Configurability is King: A Q&A with Aktana Engineer Bob Flint

六月 14, 2017/Aktana/CRM Suggestions

How does Aktana manage to address the needs of a divers […]

Lessons Learned: Part 3 – Managing Your Suggestion Platform Over Time

八月 23, 2016/Derek Choy/CRM Suggestions

Thus far, we’ve discussed best practices for configurin […]

Highlights from Veeva’s 2016 US Commercial Summit

六月 15, 2016/Derek Choy/CRM Suggestions

The 2016 Veeva Commercial Summit brought many highlight […]

Three Ways to Give Your Specialty Reps a Competitive Advantage

All pharma reps are under pressure to deliver, but few […]