Turn existing strategies into data-driven game plans and seamlessly incorporate decision support as part of a multichannel customer journey with simple configuration options. By providing relevant context to generate critical suggestions and insights, marketers can empower field actions to align with brand strategy as intended. Likewise, marketers can set field activity, or inactivity, to trigger customer journeys, incorporating known preferences to personalize the customer experience.
Aktana begins by codifying your unique brand strategy, ensuring that existing marketing plans—segmented by product, life-cycle or individual rep—can be executed straight away.
Aktana analyzes brand strategy, market data and insights, cross-channel activity and HCP preference to ensure every suggestion advances the customer journey in a cohesive way.
We interview your top-performing reps to find out what data they analyze and how it affects the decisions they make, then incorporate their best practices to help all reps rise to the top.
In real life, context matters. Aktana comprehensively evaluates the priorities and constraints affecting a rep’s daily schedule—from call plans to HCP location to other team members’ activities—helping them make impactful decisions that take real-world complexities into account.
We’ve made it a priority to leverage existing tools and workflows, adapting to our users instead of making them adapt to us. Through effortless integration with your CRM, marketing automation software and other data investments, Aktana shares its predictive strength and accuracy with every tool in your arsenal.
Aktana comes with prebuilt connectors for major CRMs and data providers, and can be easily configured for any additional data sources you may want to utilize.
With Aktana, suggestions and insights are displayed within the rep’s existing mobile and desktop CRM workflows, thus minimizing configuration, integration, maintenance and training efforts.