From Manual to Automation: MSD Personalizes Individual HCP Interactions

It’s no secret that customer centricity and personaliza […]

Four Essentials for Maximizing Engagement in AI Decision Support

十一月 12, 2018/Jina Corneau/Blog, Decision Support

Decision support has become a vital tool in connecting brand strategy with execution, resulting in increased CRM satisfaction and better healthcare professional (HCP) engagement. When you roll out your decision support program, how can you ensure that you’ll get the adoption and long-term user engagement with the technology to achieve these results? Below are four essentials for maximizing engagement in AI decision support.

The Future of Machine Learning in the Life Sciences Industry – Part 2

As discussed in part one of this series, machine learning and AI have already been applied in several ways in the commercial life sciences -- yet there’s potential to do even more. In part two, Veeva Systems SVP of Commercial Strategy Paul Shawah and Aktana CEO David Ehrlich discuss what’s in store for this emerging technology and how commercial and medical teams can make the most of it.

V14 Introduces Seamless Integration with Salesforce Marketing Cloud and Increased Control and Visibility

Driven by customer success and innovation, Aktana introduces major product enhancements multiple times a year based on customer input, advancements in technology and data sciences, and industry changes. The latest enhancements to Aktana Decision Support center around improving control and visibility for customers, punctuated with a new integration with Salesforce Marketing Cloud.

Machine Learning in Decision Support: Q&A with Aktana Chief Science Officer Marc Cohen

Artificial intelligence (AI) and machine learning are all over the news today and a priority for most data companies. Aktana’s product marketing director, Lauren Schivley, talks with Chief Science Officer Marc Cohen about what makes machine learning so valuable and how it applies to the commercial life sciences.

AI’s Success in Pharma Decision Support Relies on Domain Expertise

It doesn’t take a rocket data scientist to understand w […]

Moving at the Speed of Pharma: Why Aktana Takes an Agile Approach

Being responsive to the ever-changing needs of the phar […]