The Essential Role of In-House Analytics

Across industries, innovators are finding ways to use d […]

Aktana’s Machine Learning Method & Open Rate Results Published in PMSA Journal

Chief Science Officer Marc Cohen and the data science team at Aktana recently published their research in this area in The Journal of the Pharmaceutical Management Science Association, setting forth a successful machine learning approach for identifying message sequences that maximize open and click-through rates.

Actionable Analytics: A New Class Of Solution

Powerful analysis of abundant information is transformi […]