Gartner Hype Cycle for Life Science Commercial Operations 2022

The 2022 Gartner® Hype Cycle™ for Life Science Commercial Operations provides a critical guide for organizations looking to differentiate by integrating innovative new technologies within their ecosystem to optimize and transform their go-to-market strategies.

For the second year, Aktana is recognized as a sample vendor for Life Science Personalization Engine in the 2022 Gartner® Hype Cycle™ along with six other vendors, after being listed for the category in the 2021 report.

Personalization remains an urgent concern for Life Science Organizations (LSOs) as commercial teams continue to adapt to more customer-centric engagement strategies and communication across a hybrid of in-person, virtual and digital channels. A growing vendor landscape of Personalization Engines (PEs) reflects the critical need of LSOs to optimize their messaging, segmentation and timing to deliver targeted experiences that build brand loyalty and drive business growth. 

Access the report to discover the components needed to develop a future technology strategy that is adaptable, scalable and resilient to meet new business requirements on demand.

Gartner, Hype Cycle for Life Science Commercial Operations, 2022, 18 July 2022, Animesh Gandhi

GARTNER and Hype Cycle are a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research and Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

The graphic was published by Gartner, Inc. as a part of a larger research document and should be evaluated in the larger context of entire document. The Gartner document is available upon request from Aktana.