It’s hard to find a pharmaceutical executive who does not believe it’s important to have a robust omnichannel strategy for the organization today. However, the gap between the belief in omnichannel and execution remains. What are the hurdles to success? What’s working today in omnichannel HCP engagement? And what role will AI and machine learning […]
Everest Group recently released its report titled Life Sciences Commercial Analytics and AI Trailblazers: Top Seven Start-ups Creating a Buzz in the Life Sciences Commercial Technology Landscape, where they present an assessment of companies that offer proprietary life sciences commercial analytics and AI solutions, primarily focusing on their core capabilities and market impact. Based on […]
