August 4, 2022/Carly Maguire/

The 2022 Gartner® Hype Cycle™ for Life Science Commercial Operations provides a critical guide for organizations looking to differentiate by integrating innovative new technologies within their ecosystem to optimize and transform their go-to-market strategies. For the second year, Aktana is recognized as a sample vendor for Life Science Personalization Engine in the 2022 Gartner® Hype […]

November 12, 2021/Carly Maguire/

The 2021 Gartner® Hype Cycle™ for Life Science Commercial Operations provides a critical guide for organizations looking to differentiate by integrating innovative new technologies within their ecosystem to optimize and transform their go-to-market strategies. In response to the COVID-19 pandemic, Life Science Organizations (LSOs) immediately accelerated the application of advanced analytics technologies to personalize customer […]