Episode Summary “What are other people doing?” It’s the biggest question at the start of any major project—and omnichannel is no exception. In this special episode of Contextual Intelligence, industry leaders from Biogen, Genentech and Novartis draw from their firsthand experience deploying AI programs to share what they’ve learned in a frank roundtable discussion from Aktana’s […]
Episode Summary Today’s guest rose through the ranks of retail giants L’Oreal and Levi Strauss before landing his current role shaping data science strategy at one of the world’s leading biotech companies. In this episode, we’re joined by Youssef Idelcaid, the senior director of data science for Commercial, Medical and Government Affairs at Genentech. Listen […]
The conversation continues with Dr. Wael Barsoum—a practicing orthopedic surgeon, the president and chief transformation officer of Health Outcomes Performance Co., and the former CEO of Cleveland Clinic Florida. We circle back to discuss what the life sciences industry can do to get its grade up to an “A” and discuss the evolving roles of […]
Episode Summary In today’s episode, we’re getting a firsthand progress report on the life sciences industry’s commercial transformation efforts from Dr. Wael Barsoum—a practicing orthopedic surgeon, the president and chief transformation officer of Health Outcomes Performance Co., and the former CEO of Cleveland Clinic Florida. Listen as he reflects on his best customer experiences as […]
Episode Summary Today’s guest has had a front-row seat to the trends and market dynamics that have shaped commercial life sciences for the last 32 years. In this episode, we sit down with Deb Cava, the U.S. Oncology Portfolio Strategy Marketing Director at Merck, where she’s spent her entire career. Listen as she shares her […]
Episode Summary Part of biopharma’s first wave of Chief Digital Officers, Francesca Wuttkey has been tasked with developing and executing an end-to-end, companywide digital transformation at Almirall. In today’s episode, we check in with Francesca two years into her ambitious project for a behind-the-scenes progress report. Listen as she shares her tips for kicking off […]
Episode Summary As Gramener’s co-founder and Chief Decision Scientist, Ganes Kesari knows a thing or two about extracting data insights to drive smarter decision-making. In this episode, Ganes puts on his executive consultant hat and outlines best practices for getting started with AI and other advanced data programs, measuring ROI and securing broad-based support for […]
Episode Summary As Grünenthal’s Global Head of Commercial Excellence, Florent Edouard is a champion for change. In today’s episode, we learn how he’s leading the charge for digital transformation and customer-centricity in a traditionally risk-averse industry. Listen as he shares how he’s applying the same analytical rigor typically found in R&D to the commercial side […]
Learn more about Contextual Intelligence Episode Summary In this episode, Veeva’s VP of Commercial Strategy, Doug Caldwell, shares his expertise in working with emerging and mid-sized life sciences companies as they mature their commercial operations. Doug tells us how the pandemic and the resulting period of digital disruption has moved the industry forward by […]