April 12, 2024/Shakeh Asminian/

Learn from our curated collection of the “13 Best Practices” for Next Best Action programs.  These 13 best practices come from our extensive real-world experience with more than 350 active NBA deployments around the globe with leading pharmaceutical companies. By embracing these strategies, pharmaceutical and life sciences companies can optimize every interaction, ensuring a superior […]

December 14, 2022/Carly Maguire/

Is your company ready to implement an enterprise-wide omnichannel strategy? What are some of the challenges that could be holding your commercial team back? Aktana and the DHC Group talked to over 50 pharmaceutical executives about the common challenges they faced when implementing a coordinated and personalized omnichannel strategy. We’re presenting the data about those […]