The 2021 Gartner® Hype Cycle™ for Life Science Commercial Operations provides a critical guide for organizations looking to differentiate by integrating innovative new technologies within their ecosystem to optimize and transform their go-to-market strategies.
In response to the COVID-19 pandemic, Life Science Organizations (LSOs) immediately accelerated the application of advanced analytics technologies to personalize customer engagement, deploy new digital channels, advance patient-engagement strategies and pursue new health value creation opportunities.
To reflect this rapid change, categories like Life Science Personalization Engine are new to the 2021 Gartner® Hype Cycle™, highlighting what should be an integral part of LSOs’ personalization strategy across in-person, virtual, and nonpersonal channels and use cases. Aktana is recognized as a vendor for Life Science Personalization Engine along with three other vendors.
Access the report to discover the components needed to develop a future technology strategy that is adaptable, scalable and resilient to meet new business requirements on demand.
Gartner, Hype Cycle for Life Science Commercial Operations, 2021, 14 July 2021, Animesh Gandhi
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