February 7, 2019/Aktana/

According to a report by McKinsey, $8 to $12 billion was invested in artificial intelligence (AI) in 2016. Healthcare is one of the top three industries seeing the greatest profit margin increases as a result of AI adoption. AI has brought much success to the life sciences industry in R&D, but what about its impact […]

September 6, 2017/Aktana/

Increasing commercial effectiveness by getting sales and marketing on the same strategic page is one of our primary missions at Atkana. So when we found out the theme of this year’s PharmaForce conference was “Aligning Sales and Marketing to Evolve Your Commercial Model,” we couldn’t pass up the opportunity to attend. We’re looking forward to […]

June 2, 2017/Aktana/

At Aktana, our goal is to transform reams of information into a common-sense narrative that enables life science companies to support physicians in a way that fits how they work today. As our CMO Clay Hausmann explains in a recent interview with Marketing Today’s Alan Hart, Aktana’s approach to marketing isn’t too different. In the […]

September 7, 2016/Aktana/

If you’re a pharma marketer, few things are more alluring than big data and the potential payoff it holds. But as our VP of Product Derek Choy explains, data presented without context or clear direction will only take your time-strapped sales force so far. “In order for data investments to deliver real value, information by […]

January 11, 2016/Aktana/

In the face of change, we must adapt. That’s the conclusion reached by the leading life sciences industry publication PharmaVOICE in its feature article, “Sales Reps: A Changing Conversation,” which features Aktana CEO David Ehrlich. The article explores the rapid evolution of the pharmaceutical sales industry and outlines what reps can do to remain essential […]

June 29, 2013/Aktana/

We connected presidential election campaigns, human-computer chess competitions, and happier medical patients in our presentation at the recent eyeforpharma Philadelphia 2013 conference. The presentation considers certain fields in which the big data movement has been beneficially spreading, including the impact it’s had so far in pharmaceuticals. We posit that in the industry’s most vital customer interactions […]

March 5, 2013/Aktana/

Aktana is profiled in TechCrunch, the leading bog for information and engagement in the technology industry. The post makes reference to Aktana’s Smart Suggestions utilizing both a salesperson’s interactions with customers, as well as his or her company’s go-to-market strategy.  This completeness of perspective is essential to the platform’s value — real-time field-based context, company strategies, and […]

December 3, 2012/Aktana/

Impact Of Big, Smart Data Throughout Healthcare Lifecycles: Getting to massive amounts of content, from wherever people are, on whatever device is handy, with capabilities to intelligently process for better decisions — these are the elements of the heralded “big data” trend. Genetic Engineering & Biotechnology News has a great article on how these factors are impacting the medical field, […]