August 17, 2021/Aktana/

In Pharmaceutical Executive’s August Issue, Greg Carpenter of Sanofi and Aktana’s Derek Choy highlight how the ”people side” is pivotal in achieving AI adoption within your organization and share which approaches have been most successful in their partnership. Read the full article here.

July 21, 2021/Aktana/

Can AI bring humanity back to the customer experience? Clay Hausmann speaks to Grünenthal’s Florent Edouard about using AI to personalize HCP engagement and overcoming obstacles to digital transformation. Read the full article here.

July 1, 2021/Aktana/

Alan Kalton and Graham Rapier reveal the top 5 AI myths stalling your digital transformation journey. Read the full article for MedAdNews here.

June 22, 2021/Aktana/

Alan Kalton speaks to the Medicine Maker about how different size pharma organizations are handling AI adoption and why using AI to improve the patient experience is a golden opportunity that can’t be missed. Read the full article here.

June 10, 2021/Aktana/

The pandemic introduced new ways of working—and new customer expectations. With many HCPs oversaturated with digital marketing, AI-enabled optimization offers a proven path to personalization. Alan Kalton shares advice for upping your digital game. Read the full article here.

May 11, 2021/Aktana/

After a year of necessity-driven digital transformation, pharma is set to enter its greatest era of personalization and efficiency yet. Annika Hibbits of Novartis joins Aktana’s James Anderson and Bruce Carlson to share their biggest lessons learned from the pandemic with Healthcare Sales & Marketing Magazine. Read the full article here.

May 6, 2021/Aktana/

Alan Kalton & Graham Rapier talk through the Top 5 AI Myths getting in the way of your digital transformation efforts. Read the full article here.

April 13, 2021/Aktana/

The pandemic pressure-tested several key commercial shifts that pharma has been talking about for years. James Anderson and Bruce Carlson reflect on what we’ve learned about the future of HCP engagement for Bio-IT world. Read the full article here.

April 13, 2021/Aktana/

By empowering leaner teams to reach HCPs more efficiently, AI is set to be the great commercial equalizer for emerging and mid-sized pharma. James Anderson breaks down how AI can help SMB organizations thrive in a dynamic market for Coruzant Technologies. Read the full article here.

April 7, 2021/Aktana/

On the other side of the pandemic lies a new era of innovation for the life sciences industry—especially when it comes to HCP engagement. Aktana’s James Anderson shares five key takeaways for using AI to transform commercial execution with MedCity News. Read the full article here.