We are very pleased to share a groundbreaking collaboration between Aktana and Adobe. As life science leaders navigate the complexities of the digital age, Aktana and Adobe are working together to develop a transformative approach to omnichannel personalization – delivering true end-to-end omnichannel capabilities for the healthcare sector. Adobe is a leader in personalization of […]
Written by David Logue, Chief Commercial Officer at Aktana The evolving customer and stakeholder landscape demands more than just personalized content and an HCP portal – it calls for a collaborative value-driven approach. Something that can facilitate seamless collaboration between field reps, MSLs and other customer-facing teams. Tools that help the teams with alerts and […]
With current economic pressures and tightening market conditions for pharmaceutical companies, it is more important than ever to arm sales and marketing teams with Next Best Action (NBA) solutions to streamline their engagement with healthcare professionals (HCPs). But what does “best” really mean? Today’s Trends: Data Evolution and the Demand for Personalized Engagement We are […]
By Michael ten Hove Intelligent omnichannel transformation can tether your company to commercial success with human-like AI that continuously reshapes unique customer journeys at scale. But long-term omnichannel success doesn’t come from quick wins, and the change management approach that secures agile commercial transformation is not out-of-the-box. So how can you collect the rewards of […]
Almirall LLC, a global biopharmaceutical company focused on skin health, was founded in Barcelona, Spain, in 1943 and today has offices in 21 countries including the U.S. Its innovative medicines are prescribed for a range of dermatology therapeutic areas, including actinic keratosis, acne, psoriasis, and atopic dermatitis. While an innovator in medicines for the skin, […]
What happens when you finally close the marketing loop, and how do you get there? by Toni Cejas The marketing strategies that life sciences organizations employ progress and mature over time based on the way they understand their customers’ needs. What often starts as best-guess tactics becomes more finely tuned as client insights and data […]
Many life sciences organizations assume their data needs to be perfect to create impactful business opportunities from AI. “This is just not correct. The data is not, and will not ever be, perfect—especially at scale,” says Youssef Idelcaid, Senior Director of Data Science at Genentech. “AI data should be clean enough and good enough to […]
The first time we plug into our clients’ CRM and marketing automation systems, many metaphorically cross their fingers. “Our customers are afraid we’ll go back and say, ‘you have nothing to work with,’” says Aktana’s Product Director Rakan Sleiman in a NEXT Normal March 2022 expert roundtable tackling misconceptions around implementing omnichannel AI. “The reality […]
by Aisha Fiagan and Paolo Mensitieri With all of the noise in pharma sales and marketing channels today, life sciences organizations experience major challenges reaching and engaging with their intended customers. The traditional pharma commercial model is falling flat. In order to overcome these hurdles, life sciences organizations need to turn to innovative technology to […]
by James Anderson, Jay Borowiecki & Bruce Carlson For years, the highly personalized, omnichannel customer journey has been somewhat of a pipedream for life sciences marketing teams—until now. Between the COVID-19 pandemic and the evolution of healthcare providers’ (HCP) expectations for personalized engagement, an industry-wide transformation is finally underway. Today, life sciences organizations must reach […]