The Essential Role of In-House Analytics

Across industries, innovators are finding ways to use data and analytics to be disruptive. This combination fuels the need for organizations to have advanced data capabilities in order to stay competitive. Many life sciences companies aim to meet this challenge by tapping the resources and expertise of their in-house analytics teams. However, these teams can […]

Aktana’s Machine Learning Method & Open Rate Results Published in PMSA Journal

Chief Science Officer Marc Cohen and the data science team at Aktana recently published their research in this area in The Journal of the Pharmaceutical Management Science Association, setting forth a successful machine learning approach for identifying message sequences that maximize open and click-through rates.

Actionable Analytics: A New Class Of Solution

Powerful analysis of abundant information is transforming the enterprise. Business Intelligence (“BI”) applications provide big data advantages to management teams. They can assess aggregated details to set future directions. BI usage includes micro-segmentation within marketplaces, and controlled experimentation with different strategies applied to different segments to find what works best. These are great endeavors to […]