In our last blog, we introduced you to Contextual Intelligence, a specific blend of advanced technologies—like business logic, machine learning and xAI—and human insight that enables life sciences teams to personalize the customer journey and create more meaningful experiences with HCPs. Today, we’re talking about relevance—the factor that determines whether brand interactions are engaged with […]
From industry pubs to internal strategy discussions, it’s hard to remember a time when AI didn’t dominate the conversation. Whether the focus is on driving HCP engagement, predicting next-best actions or unlocking the full potential of data investments, the message to commercial teams is clear: AI is here to stay, and if you don’t already […]
新しい10年が始まり、ライフサイエンス業界は大規模な変革の最前線にいます。ガートナー社の最新レポート Predicts 2020: Life Science CIOs Must Digitalize for Business Growth（ガートナー社の購読が必要）では、「AI(人工知能）は、最もパワフルなテクノロジーのひとつであり、新しいビジネスモデル、顧客体験、サービス提供、複数業界にわたるビジネス・エコシステムを可能にする」と述べられています。本内容は、ライフサイエンス企業がいかにコマーシャル・オペレーションを変革していくかです。
This year’s European Veeva Commercial and Medical Summit welcomed more than 1,300 professionals from the life sciences industry in Barcelona. At the event, Gerhard Arnhofer, VP, Head of Integrated Multichannel Marketing at Bayer, and David Ehrlich, CEO of Aktana, presented how Bayer is partnering with Aktana to incorporate AI across commercial operations to create greater […]
It’s a topic that will only become more pressing as artificial intelligence (AI) solidifies its status as a “must-have” tool for sales teams across industries. From financial services to life sciences, companies are working to not only define new compensation structures, but also overcome operational hurdles and drive internal adoption. These trends mean reps may […]
The Veeva Commercial Summit in Sao Paulo is right around the corner, and we’re getting ready by sitting down with one of the newest members of our customer success team, Eduardo Alonso. With 21 years experience working at major pharmaceutical companies and consulting firms in Brazil, Eduardo has a wealth of insight about the current […]
Machine learning is easily one of the most heavily discussed buzzwords within life sciences in the past few years. Defined as a process where large amounts of data and algorithms give a machine the ability to learn how to perform tasks and identify patterns, it often gets a bad rap. Although there are clear benefits […]
Across industries, innovators are finding ways to use data and analytics to be disruptive. This combination fuels the need for organizations to have advanced data capabilities in order to stay competitive. Many life sciences companies aim to meet this challenge by tapping the resources and expertise of their in-house data analytics teams. However, these teams […]
Life sciences organizations are continuing to adopt digital technologies as the industry experiences a digital revolution. With the incredible amounts of data set to be captured in 2019, artificial intelligence (AI) and machine learning are changing the life sciences industry landscape. Novartis CEO Vas Narasimhan discusses in a recent article how strategic technology partnerships are […]