Decision Support: A Six-Part Series – Part 1

Things move fast around here at Aktana, but occasionally we get the opportunity to reflect on learnings and share best practices with our peers.  Such an opportunity occurred at the Veeva Commercial Summit two weeks ago where we presented with our customer Pfizer on the topic of connecting personal and digital customer engagement.  Both Pfizer […]

Getting the Rep Involved

One of the most common questions I hear from customers is, “what are the best practices for coordinating digital marketing activities and field sales activities?” This is a fairly complex topic and every company has a slightly different approach to solving the problem. One of the more common approaches is to get the rep involved […]

Letting Go Leads to Improvement

Which decisions made by the sales team can you control as a Sales or Marketing leader? Which can’t you control? The reality is that with a large distributed field sales force, your ability to “control” is very limited. At the end of the day, reps often do what they feel is best for their territory […]