With current economic pressures and tightening market conditions for pharmaceutical companies, it is more important than ever to arm sales and marketing teams with Next Best Action (NBA) solutions to streamline their engagement with healthcare professionals (HCPs). But what does “best” really mean? Today’s Trends: Data Evolution and the Demand for Personalized Engagement We are […]
Only 52% of surveyed pharma executives say they are successfully optimizing engagement across HCP touchpoints, yet 98% say that it’s important to create and implement an omnichannel strategy. What can we learn from the 52% about how to successfully integrate Next Best Action (NBA) programs in omnichannel strategies? Alan Kalton, Senior Vice President, Global Sales […]
What is the state of AI in Pharma commercial operations? What is the biggest hurdle to getting meaningful impact and value from AI in Pharma today? Listen in to Aktana CEO David Erhlich share his industry knowledge on those questions in the “AI in Business Podcast” presented by Emerj Founder Daniel Faggella, whose top-rated podcast […]
3-part Podcast Series Presented by Eularis with Industry Experts Artificial Intelligence is evolving from being an important strategic investment to a must-have at scale today for pharmaceutical companies. More specifically, much of the pharmaceutical industry is introducing artificial intelligence powered next best action (NBA) to drive proactive business intelligence into commercial execution. NBA, also known […]
After navigating unprecedented disruption and adapting go-to-market actions, expectations for customer interactions have fundamentally changed. Companies must be more intelligent and strategic than ever in customer engagement. How are leaders gaining an edge? Machine learning and artificial intelligence are becoming linchpin programs in commercial operations. As AI continues to mature, the utilization of machine learning […]
Do you adapt global strategies to local markets or vice-versa? Omnichannel newcomers may be surprised to discover a conservative, bottom-up deployment has drawbacks. “There ends up being a tendency to want to pilot AI solutions for a given brand in a given market,” says Aktana’s Product Director Rakan Sleiman. During Aktana’s recent Omnichannel AI Masterclass […]
Aktana achieved recognition with its second consecutive inclusion as a vendor in the category of Life Science Personalization Engine in the 2022 Gartner® Hype Cycle™ for Life Science Commercial Operations. Introduced in the 2021 report, the Life Science Personalization Engine category reflects the industry’s digital acceleration and shift toward more customer-centric engagement strategies as a […]
By Michael ten Hove Intelligent omnichannel transformation can tether your company to commercial success with human-like AI that continuously reshapes unique customer journeys at scale. But long-term omnichannel success doesn’t come from quick wins, and the change management approach that secures agile commercial transformation is not out-of-the-box. So how can you collect the rewards of […]
Almirall LLC, a global biopharmaceutical company focused on skin health, was founded in Barcelona, Spain, in 1943 and today has offices in 21 countries including the U.S. Its innovative medicines are prescribed for a range of dermatology therapeutic areas, including actinic keratosis, acne, psoriasis, and atopic dermatitis. While an innovator in medicines for the skin, […]
What happens when you finally close the marketing loop, and how do you get there? by Toni Cejas The marketing strategies that life sciences organizations employ progress and mature over time based on the way they understand their customers’ needs. What often starts as best-guess tactics becomes more finely tuned as client insights and data […]