How Contextual Intelligence Really Delivers: Relevance

In our last blog, we introduced you to Contextual Intelligence, a specific blend of advanced technologies—like business logic, machine learning and xAI—and human insight that enables life sciences teams to personalize the customer journey and create more meaningful partnerships with HCPs.  Today, we’re talking about relevance—the factor that determines whether brand interactions are engaged with […]

Contextual Intelligence: What it is and Why it Matters

From industry pubs to internal strategy discussions, it’s hard to remember a time when AI didn’t dominate the conversation. Whether the focus is on driving HCP engagement, predicting next-best actions or unlocking the full potential of data investments, the message to commercial teams is clear: AI is here to stay, and if you don’t already […]

COVID-19 and Commercial Teams: What We’ve Learned So Far (Part 3)

April 20, 2020/Aktana/Blog

In this blog series, Aktana is sharing some of the lessons learned and best practices developed through our experience serving clients in China. If you missed them, be sure to read Part 1 and Part 2. Lesson #5: Make strategic use of downtime. Given the shifts in how and where commercial teams are working, field-based […]

COVID-19 and Commercial Teams: What We’ve Learned So Far (Part 2)

April 17, 2020/Aktana/Blog

In this blog series, Aktana is sharing some of the lessons learned and best practices developed through our experience serving clients in China. If you missed it, be sure to read Part 1. Lesson #3: Empower your commercial teams. As you support your commercial teams, recognize that this is a new world for them, too. […]

COVID-19 and Commercial Teams: What We’ve Learned So Far (Part 1)

April 16, 2020/Aktana/Blog

The novel coronavirus and resulting disease, COVID-19, have disrupted virtually every aspect of day-to-day life. In addition to ensuring the health and safety of themselves and their families, pharmaceutical sales and marketing professionals now face pressing questions about how best to serve healthcare professionals (HCPs): What key challenges can we help solve for HCPs? How […]

Aktana Case Study: Being Agile During the COVID-19 Pandemic

March 30, 2020/Aktana/Blog

The novel coronavirus, now termed COVID-19, appeared on December 31, 2019, and has since threatened public health across China and other areas of the world. Mandatory quarantines and restricted travel have created complicated business environments, with over 90% of businesses in China operating at minimal capacity or closed until further notice, as of early March. […]

AIに遅れをとらない: 2020年のコマーシャル・ライフサイエンス変革6つのトレンド

January 21, 2020/Aktana/カテゴリーなし

新しい10年が始まり、ライフサイエンス業界は大規模な変革の最前線にいます。ガートナー社の最新レポート Predicts 2020: Life Science CIOs Must Digitalize for Business Growth(ガートナー社の購読が必要)では、「AI(人工知能)は、最もパワフルなテクノロジーのひとつであり、新しいビジネスモデル、顧客体験、サービス提供、複数業界にわたるビジネス・エコシステムを可能にする」と述べられています。本内容は、ライフサイエンス企業がいかにコマーシャル・オペレーションを変革していくかです。

Bayer and Aktana at VECMS: Creating the Customer-Centered Commercial Model with Intelligent Engagement

This year’s European Veeva Commercial and Medical Summit welcomed more than 1,300 professionals from the life sciences industry in Barcelona. At the event, Gerhard Arnhofer, VP, Head of Integrated Multichannel Marketing at Bayer, and David Ehrlich, CEO of Aktana, presented how Bayer is partnering with Aktana to incorporate AI across commercial operations to create greater […]

Compensating the AI-Directed Sales Force

It’s a topic that will only become more pressing as artificial intelligence (AI) solidifies its status as a “must-have” tool for sales teams across industries. From financial services to life sciences, companies are working to not only define new compensation structures, but also overcome operational hurdles and drive internal adoption. These trends mean reps may […]

AI is a Must-Have for Life Sciences Commercial Teams: Aktana CEO David Ehrlich Interviewed on The Bio Report

October 22, 2019/Aktana/Decision Support

Applying machine learning and artificial intelligence (AI) to the commercial process in the biopharmaceutical industry is rapidly becoming a critical success factor in organizations. In a recent interview on The Bio Report podcast, Aktana CEO and President David Ehrlich sat down with host Danny Levine to discuss how intelligent technology is closing the loop between […]