Last December I was fortunate to participate in Veeva’s European Commercial Summit in Madrid where I presented alongside Austin Wilson, Global Lead of Rep Orchestration at MSD, about Aktana-powered CRM suggestions. As an ex-Veeva employee, I knew just how exciting and educational this event is and this year was no different: just awesome tracks, unique […]
How can we improve the way physicians and pharmaceutical companies work together? That’s the challenge posed by Align Biopharma—a new collaboration between our partner Veeva and some of the world’s leading life science companies including Allergan, AstraZeneca, Biogen, GlaxoSmithKline, Novartis and Pfizer. In a recent article, FiercePharma explains how this new group is making it […]
Getting more information at your sales reps’ fingertips sounds like a good idea — but what does it look like when life sciences companies actually roll out data-driven suggestions? Nicole Paolucci, the Director of Technology and Innovation at Sunovion Pharmaceuticals, recently answered that question in a Veeva webinar titled “Learn How Sunovion Uses Data Science […]
Thus far, we’ve discussed best practices for configuring your suggestion platform and the importance of designing suggestions for rep adoption and real-world use. In this concluding part of our series, let’s revisit a recent project with a top-10 pharma to explore how a suggestion platform can (and should) evolve alongside your business to accommodate and […]
In the first part of our series, we looked at best practices for identifying your brand’s unique requirements and setting up your suggestion platform. Now that your CRM suggestion platform has been configured, how can you ensure your reps will actually adopt the suggestions it generates? It’s unreasonable to expect reps to heed advice that […]
We recently had the privilege of attending Veeva’s Commercial Summit in China, perhaps the world’s most significant pharmaceutical market. As home to the largest potential patient market and the greatest number of unique pharmaceutical manufacturers, China presents no shortage of opportunities. Plus, with more people involved in pharma commercialization in China than any other single country, […]
After a series of CRM Suggestion deployments, we’ve seen that configurations—the rules that govern how the suggestion engine will react in a given business scenario and control which suggestions and insights show up for reps—don’t just differ between customers. As we quickly learned, they’re unique to each brand as well. Every brand faces a unique […]
The 2016 Veeva Commercial Summit brought many highlights for Aktana, but chief among them was the opportunity for our existing and new customers to meet, share experiences and help shape our ongoing vision for life science decision support. Sharing the stage—and lessons learned—with Pfizer In addition to the impromptu exchanges at our booth between […]
All pharma reps are under pressure to deliver, but few feel that pressure more than specialty reps. When one prescription has the potential to generate hundreds of thousands in ROI, every win is critical—and much harder to come by. Due to stringent treatment protocols, success hinges on seizing short-lived windows of opportunity during the critical […]
We’re proud to announce that Gartner, one of the world’s leading independent information technology research and advisory firms, has identified Aktana as a “Cool Vendor” in Life Sciences for 2016. Each year, the firm recognizes five pioneering vendors per field that stand out as innovators in their respective industries, and we’re honored to be included. […]