The communication cycle between healthcare professionals (HCPs) and life sciences commercial organizations has evolved, driven by a demand for a more connected experience. Aktana is helping life sciences commercial teams use embedded artificial intelligence (AI) solutions to become more dynamic and responsive to customer behavior and market changes.
Intelligent engagement from Aktana allows life sciences marketing and field sales teams to better align their execution, anticipating customer needs to serve them information that’s relevant and tailored to how they consume information. See how sales and marketing teams are making better decisions, improving collaboration, and leading the evolution of the life sciences commercial model with AI embedded in their daily workflows.
