You’ve identified your use cases, implemented your brand strategy and orchestrated a successful roll out to the field. But what happens next? As we all know, change is inevitable. Additional data sources become available, new competitors arise and, as a result, strategies change. If you want to achieve continued success with your decision support program, […]

August 1, 2017/Derek Choy/Big Data

Big data can sound, and is, high-tech. If you’re a pharmaceutical sales rep, big data might even sound a little threatening. (Based on the cliche depiction of big data—a swirling vortex of binary code swallowing up any shred of humanity that stands in its way—it’s an understandable reaction.) But here’s the truth: in a reality […]

Being responsive to the ever-changing needs of the pharmaceutical market is an essential consideration for a company like Aktana. Our value proposition has always been the right information, in the right place, at the right time—a moving target that we must constantly pay attention to and adjust for in order to reach. There’s simply no […]

June 15, 2017/James Wong/Blog

This past April, we released V9 of the Aktana platform, and many of our customers are already taking advantage of the enhancements available. With V9, we aimed to help our customers execute strategies that are even more effective, without introducing additional complexity. Improved rule-driven support now makes it easier to define strategies that call for […]

June 14, 2017/Aktana/CRM Suggestions

How does Aktana manage to address the needs of a diverse customer base in disparate markets—without building custom products? We’re sitting down with Bob Flint, the principal engineer for Aktana’s Decision Support Engine (DSE), to discuss the importance of configurability and explore how one flexible platform can address the needs of pharmaceutical companies around the […]

May 23, 2017/Marc Cohen/Big Data

The Pharmaceutical Management Science Association (PMSA) held its annual conference last month, and for the first time, we had the pleasure to attend. For those who haven’t been, the PMSA Annual Conference gathers pharmaceutical companies, consultants, and service providers like Aktana to share new, analytics-driven approaches for addressing the pharmaceutical industry’s ever-evolving needs. This year, […]

March 7, 2017/Aktana/Omnichannel

On the surface, it’s a pretty simple question: How do physicians want to be contacted by pharmaceutical companies? But as any pharma marketer knows, determining the ideal multichannel marketing mix is often anything but simple. QuintilesIMS explores this challenge of striking the right balance between digital contact and face-to-face detailing in their whitepaper, Channel Preference […]

March 7, 2017/James Wong/Blog

We released V8 of the Aktana Platform in January, and many of our customers are already taking advantage of the many enhancements available. With V8, our goal was to improve the ability of the Decision Support Engine (DSE) to flexibly support more advanced use cases through configuration—tailoring suggestions not only to reps’ practical circumstances but […]

When it comes to making suggestions to sales reps, there’s a lot to consider in order to ensure the right suggestions are generated for the right rep. For example, it’s not enough just to consider a rep’s call plan for engaging with providers; suggestions should also adapt based on events, market data and the brand’s […]

Last December I was fortunate to participate in Veeva’s European Commercial Summit in Madrid where I presented alongside Austin Wilson, Global Lead of Rep Orchestration at MSD, about Aktana-powered CRM suggestions. As an ex-Veeva employee, I knew just how exciting and educational this event is and this year was no different: just awesome tracks, unique […]