By Toni Cejas Aktana presents a three-part series focused on dispelling common AI misconceptions and how to engineer success that scales. In Part 3, we analyze past implementations to outline the key characteristics of every successful project. Catch up on Part 1 and Part 2 of our series here. Artificial Intelligence (AI) is becoming one […]
Alan Kalton and Graham Rapier Aktana presents a three-part series focused on dispelling common AI misconceptions and how to engineer success that scales. In Part 2, we discuss the myths surrounding costs of a global AI implementation, job replacement and the ideal time to scale up your efforts. It isn’t a lack of interest causing […]
Alan Kalton and Graham Rapier Aktana presents a three-part series focused on dispelling common misconceptions about AI scalability and how to engineer success after the pilot phase. In Part 1, we discuss the myths surrounding localization and foundational data requirements. Interest in Artificial Intelligence (AI) technology in commercial life sciences surged during the period of […]
In commercial pharma’s complex and channel-heavy world, emerging and mid-sized biopharmas face the same demands for customer-centricity as top-10 global giants. The biggest difference? With leaner resources and smaller teams, implementing a streamlined, efficient process for personalizing the customer experience is even more imperative for SMB organizations. Using AI to Make a Big Impact for […]
As the number of vaccinated people continues to climb, “normal” is finally starting to feel within reach. But after a year of dramatic change and necessity-driven innovation, the life sciences industry is still deciding what normal is. That’s why this year’s NEXT Normal Summit was as timely as it gets. We were thrilled to watch […]
In our last blog, we introduced you to Contextual Intelligence, a specific blend of advanced technologies—like business logic, machine learning and xAI—and human insight that enables life sciences teams to personalize the customer journey and create more meaningful experiences with HCPs. Today, we’re talking about relevance—the factor that determines whether brand interactions are engaged with […]
From industry pubs to internal strategy discussions, it’s hard to remember a time when AI didn’t dominate the conversation. Whether the focus is on driving HCP engagement, predicting next-best actions or unlocking the full potential of data investments, the message to commercial teams is clear: AI is here to stay, and if you don’t already […]
In this blog series, Aktana is sharing some of the lessons learned and best practices developed through our experience serving clients in China. If you missed them, be sure to read Part 1 and Part 2. Lesson #5: Make strategic use of downtime. Given the shifts in how and where commercial teams are working, field-based […]
In this blog series, Aktana is sharing some of the lessons learned and best practices developed through our experience serving clients in China. If you missed it, be sure to read Part 1. Lesson #3: Empower your commercial teams. As you support your commercial teams, recognize that this is a new world for them, too. […]
The novel coronavirus and resulting disease, COVID-19, have disrupted virtually every aspect of day-to-day life. In addition to ensuring the health and safety of themselves and their families, pharmaceutical sales and marketing professionals now face pressing questions about how best to serve healthcare professionals (HCPs): What key challenges can we help solve for HCPs? How […]
